Marketing Automation
Using automated tools for marketing allows your sales and marketing process to flow seamlessly in the background, ultimately saving you time and money. Regardless of the size of your business, we’ve got a marketing automation tool that will work for you.
Nurture visitors and build relationships
With marketing automation, you can keep your customers deeply engaged with meaningful content and ongoing communication – no matter the size of your company – without putting too much stress and strain on your staff.
Fewer repetitive tasks mean more time for creativity
When you free up your marketing team from doing tedious tasks, they are able to focus more on the creative end of the job. This not only improves productivity but can also make your team happier (which, ultimately, improves productivity).
Beneficial accountability between teams
Your marketing team captures leads and your sales team nurtures them. With marketing automation, we can assist both teams in working symbiotically, with enhanced feedback and better communication.
Did You Know?
Marketing automation allows you to optimize your processes (or in marketing automation terms, workflows) and improve the performance of your teams. Here’s what the research shows:
14.5%
Marketing automation drives a 14.5% increase in sales productivity and a 12% decrease in marketing overhead
77%
77% of marketing automation users have seen an increase in conversions
71%
71% of companies are using marketing automation – and those that aren’t, plan to
67%
Nearly 2/3 of companies who are outgrowing their competitors are using automation
We do more than just Marketing Automation
Having an effective marketing automation plan is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to consider the other tactics that can support your automation strategy.
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