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The Future of Search: Preparing for New Competition from AI
Google is now facing a challenge that many once thought unimaginable; the potential decline of its Search traffic. New AI-powered...

Heidi Schwende
4 days ago4 min read
2 views


Crafting Marketing Excellence in Challenging Times
Great Marketers are Forged in the Crucible of Economic Challenge In my 15+ years guiding brands through market volatility, I've learned...

Heidi Schwende
Apr 222 min read
6 views


How Adding Links to Your LinkedIn Posts Could Boost Engagement by 13%
If you’ve been following LinkedIn marketing advice for a while, you’ve probably heard that adding links to your posts can hurt your...

Heidi Schwende
Apr 164 min read
4 views


Why Smarter Demand Generation Is Imperative During Tough Economic Times
As the leader of a world-class marketing agency, I've watched countless businesses panic in response to our current economic volatility....

Heidi Schwende
Apr 44 min read
4 views


Local Search Optimization in 2025: New Strategies for Business Growth
In 2025, local search will be more dynamic than ever, driven by AI advancements, hyper-personalization, and evolving user behaviors....

Heidi Schwende
Mar 317 min read
6 views


Beyond the Basics: Unconventional LinkedIn Strategies for Organic Lead Generation
The Critical Importance of a Professional Brand In today's digital-first business environment, your professional brand isn't just a...

Heidi Schwende
Mar 215 min read
13 views


LinkedIn's Data Crackdown: Why Ethical Lead Generation Is More Important Than Ever
The recent news about LinkedIn removing pages for data scraping companies like Seamless.AI and Apollo.io highlights a growing tension...

Heidi Schwende
Mar 103 min read
4 views


How Claude 3.7 Sonnet Transforms Marketing in 2025
Anthropic's February 25 2025 announcement of Claude 3.7 Sonnet brings exciting possibilities for professionals across numerous fields. As...

Heidi Schwende
Feb 254 min read
8 views


5 Proven Strategies to Make B2B Customers Choose Your Brand Over Competitors
In today's competitive B2B marketplace, winning customer preference requires more than just competitive pricing. Decision-makers across...

Heidi Schwende
Feb 244 min read
3 views


The Evolution of E-Commerce: Navigating Digital Retail in 2025
The explosive growth of e-commerce during the pandemic years has given way to a more measured and strategic phase of development. As...

Heidi Schwende
Feb 185 min read
7 views
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