top of page


What A New AI Mode Study Actually Tells Us (And What It Doesn't)
A new usability study on Google's AI Mode just landed, and if you're in the C-suite trying to figure out what this means for your...
Heidi Schwende
2 days ago8 min read
Â
Â


Why Digital PR Is the SEO Strategy Most Marketers Are Sleeping On
I had a CMO tell me last week that their SEO strategy was "maxed out." They'd done the technical cleanup. Keywords were optimized....
Heidi Schwende
3 days ago4 min read
Â
Â


I Called OpenAI's $25B Bet Last Week. They Just Made Their Next Big Move.
Remember when buying something online meant opening Google, scrolling through a million search results, opening fifteen tabs, comparing...
Heidi Schwende
Sep 304 min read
Â
Â


OpenAI's $25 Billion Ad Bet Could Change Everything
So OpenAI just posted a job listing that should make every marketer pay attention. They're hiring someone to build advertising...
Heidi Schwende
Sep 264 min read
Â
Â
bottom of page