WSI - August 13, 2026 What's Different Starting August 17 and 24 Summary: Two Google Ads and Merchant Center changes are landing back to back this month. Starting August 24, Google is changing how Merchant Center classifies and reports traffic, retroactive to July 1. YouTube affiliate clicks move out of the organic count into their own category, organic YouTube measurement gets redefined to match YouTube's standards, and product-level reporting expands to include Performance Max, Video, App,...

WSI - August 7, 2026 Summary: Google shipped a new Search Console report on June 3 that finally shows how often your brand shows up in AI Overviews. It still doesn't show clicks or sales, and neither does any other AI platform for citations you didn't pay for. Two low-lift methods close part of that gap right now: capturing the hidden link marker Google sometimes attaches to AI Overview clicks, and adding an AI option to your existing "how did you hear about us" question. Neither is complete....

New McKinsey research across nearly 4,000 B2B buyers and sellers in 13 countries points to the same infrastructure gap already showing up in CRM adoption numbers. Summary: McKinsey's 2026 B2B Pulse Survey found that fewer than 10 percent of organizations have scaled AI in any function, even though almost every B2B company is already using some form of it. The companies pulling ahead redesigned the workflow the tool sits inside, backed by a data structure where someone actually owns the...