Before you adopt AI, do sales and marketing agree on what a customer looks like? Don't go into the executive team meeting if you don't! Your company has invested in AI. Probably more than once. Marketing bought a tool. Sales bought a tool. Maybe the CEO approved a platform that was supposed to connect them. You ran the demos. You onboarded the teams. You told the board you were moving fast on AI. Here's the question nobody asked in that meeting: do sales and marketing agree on what a customer...

I had a client meeting today. Good client, long relationship, smart operator. We covered a lot of ground, but one thread kept surfacing: shrinking conversion rates, why they're happening industry-wide, and what actually needs to change. The answer connects what's happening inside Google's auction to what Google is building outside of it. And it's worth putting on paper. Google Says Search Traffic Is Declining. Are You Paying Attention to What That Signals? Google search referrals to websites...

Here's What That Means for Mid-Market Brands. Google's May 2026 core update is still rolling out. And while the SEO community is busy refreshing their rank trackers and posting volatility screenshots, the more important story is the one that's been building across the last two updates. Google is changing who it trusts. Not how it ranks content. Who it trusts to produce it. That distinction matters more than most people are accounting for. Google is shifting from ranking well-organized content...