Everyone's talking about AI. Not everyone's talking about the same thing. That distinction is becoming expensive for businesses that assume all AI is interchangeable. GenAI tools, AI agents, and agentic AI aren't three names for the same technology. They're three fundamentally different operating models with different capabilities, different limitations, and very different requirements to deploy well. Understanding where each one starts and stops is the difference between using AI...

The voluntary migration window is open but closes when automatic upgrades begin in September This isn't a Google product update. It's a structural shift in how paid search works, and both major platforms are executing it on roughly the same timeline. Google announced this week that starting in September, it will stop allowing advertisers to create new Dynamic Search Ad campaigns. Existing DSA, automatically created asset, and campaign-level broad match campaigns will be automatically migrated...

Here's the Road From Here to There Sundar Pichai was asked last week whether search would exist in ten years. His answer: "Search would be an agent manager, in which you're doing a lot of things." That's not just a prediction, it's pretty much a product roadmap. If you're running marketing for a mid-market business, the question worth asking isn't whether that future arrives, it's what your business needs to look like at each stop along the way. Because there are stops. This doesn't go from a...