WSI - September 29, 2026 Look at deal count, deal value, timing, stage conversion, sales capacity, and customer mix in sequence to find where the result changed. Summary When new-business revenue falls short of plan, several metrics may look concerning at once. Inquiry volume, stage conversion, proposal age, win rate, and average deal value describe different parts of the result. The best starting point is to identify which measure changed first, for which group of opportunities, and whether...

WSI - September 28 2026 When customer data and conversion tracking are already shaky, another layer of automation makes both the experience and the reporting harder to trust. Summary A growing share of B2B go-to-market teams let AI agents act on customer records without a clear view of what those agents are doing. When agents work from inconsistent data and unreliable conversion tracking, prospects get duplicate outreach and reports lose their link to revenue. Teams that settle their...

WSI - September 21, 2026 Summary: A Semrush survey of 2,338 U.S. adults, reported by MarTech on September 18, found that 57.5% of AI users have decided against a purchase based on chatbot information. About the same share have bought something a chatbot recommended. A separate survey of 1,035 U.S. consumers by Envision Horizons, reported by eMarketer in July, found 50.9% of AI shoppers have decided not to buy because an AI assistant raised concerns. Mixed or negative reviews make most...