Google and Apple announced a multiyear partnership this week that puts Google's Gemini AI at the core of Apple Intelligence, including a rebuilt Siri. Marketers need to understand what this means. The Deal Apple confirmed on January 12 that after evaluating its options, it determined Google's AI technology provides "the most capable foundation" for Apple Foundation Models. Reports suggest Apple will pay Google roughly $1 billion for access to Gemini technology. That's on top

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