How to Actually Measure AI Search Visibility When Your SEO Dashboard Stops Telling the Whole Story Earlier this week I wrote about where AI search is headed in 2026. I ended with this promise: "Next up: How to actually measure AI visibility when your SEO dashboard stops telling the whole story." Here's what's actually happening in most marketing departments right now: Traffic is down. Rankings look... okay-ish. Your SEO team is doing all the right things. But something feels

Just Build Trust That Actually Converts and It Will Happen Everyone's losing their minds about ChatGPT and how AI is "killing SEO." Meanwhile, I'm sitting here with 30 years in digital marketing watching business owners panic about the wrong things. Here's what's actually happening: Yes, AI tools are changing how people search. No, it's not the apocalypse the LinkedIn thought leaders want you to believe it is. And the solution isn't some expensive AI optimization service your

Look, I've been watching Google's AI rollout with the same healthy skepticism I bring to every "this changes everything" announcement in our industry. But when Google's VP of Product for Search, Robby Stein, starts confirming things I've been quietly seeing in client data for months? That's when I pay attention. Here's what he just said that should make every CMO and marketing leader rethink their 2025 budget allocation: The "old school" tactic of getting press mentions and t

I had a VP of Marketing ask me last week if they should "pivot away from evergreen content" because of what's happening with AI search. I asked her three questions: How much of your traffic comes from informational search queries? Could someone get the same answer from five different sources? Does Google distribution drive conversions, or just vanity metrics? She paused. "I... don't actually know those numbers." That's the problem. Everyone's panicking about publishers losing

Are You Still Optimizing For 2023? The Invisibility Problem Here's what's driving marketers crazy right now: your SEO metrics look great on paper. Position 3 for a high-volume keyword. Rankings holding steady. CTR... wait, what happened to CTR? Oh right. The searcher got their answer in an AI-generated box before they ever scrolled down to where your listing lives. Your content might be informing that AI Overview. Your site might be the source. But if the user gets their answ

I got a call last week from a contractor who'd been in business for 15 years. Great reputation. Solid work. Loyal customers who referred him constantly. But his phone wasn't ringing like it used to. "I don't get it," he said. "Our reviews are great. Everyone says we do excellent work. Why aren't we getting calls?" So I did what I always do. I pulled out my phone and searched "eco-friendly contractor [his city]." His business? Nowhere. Not in the map pack. Not on page one. Not

Let me be blunt: if you think SEO is still simple and easy, you're living in 2010. The search landscape has fundamentally transformed into something far more complex and challenging than most marketers realize. Gone are the days when ranking in first position guaranteed the most traffic. Today's search engine results pages (SERPs) are complex ecosystems featuring over 40 different elements competing for user attention—and now, AI-powered answer engines are reshaping how peopl

Empower Your Business with SEO Consulting Services Search Engine Optimization (SEO) stands as a cornerstone of performance marketing,...

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Talking to the machines Latent Semantic Indexing (LSI) essentially refers to the context and intent behind a given search. As AI...

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Search Engine Optimization is a funny term, because really, your site should be optimized for the searcher. Search engine companies like...

It’s January. This is supposed to be your best month, but somehow the web traffic is just not where you predicted. You feel that pit in...

Recently, The Manifest conducted a survey of 500 small businesses to find out how they manage SEO. The results were surprising. Despite...