They Matter More Than the Usual Feature Dump Every January, ad platforms announce updates. Most are incremental. Some are marketing spin dressed up as innovation. But Microsoft's recent changes to their automated campaigns address something I've been pushing clients to think about for some time now. It's the tension between letting algorithms optimize and actually growing your business. The Real Problem With Automated Campaigns Here's what drives me crazy about most automati

We're heading into Q1, which means budget conversations are happening right now. Before you finalize spend on campaigns, content programs, or that shiny new martech platform, get the foundation right first. Your website excellence, your SEO, and your PPC form the base of your entire online presence. Everything else—social, email, ABM, events—builds on top of that foundation. If the base is shaky, nothing you stack on it will perform the way it should. And 2026 needs to be the

What It Actually Means for Your Marketing Budget Advertising has arrived in AI search. Google expanded ads in AI Overviews to 12 countries in December 2025. OpenAI is building ad prototypes for ChatGPT. Perplexity launched ads a year ago, then pumped the brakes when they couldn't prove ROI. If you're running paid search campaigns or relying on organic traffic for revenue, this isn't theoretical anymore. It's reshaping how your prospects find you—and what it costs to reach the

Why Your Google Ads Person Needs to Stop Acting Like It's 2015 Here's something I keep seeing with mid-market companies: you're paying someone to manage your Google Ads, but they're still using tactics from a decade ago. And when they try to run Performance Max campaigns? It's a disaster. Not because Performance Max doesn't work. It does, when handled correctly. But because they're bringing the wrong mindset to the table. Let me be clear upfront: Performance Max isn't always

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