Why That Matters So Much for Your Budget For two years, Performance Max has been Google's favorite way to eat advertising budgets while keeping advertisers in the dark about where their money actually went. The pitch was simple; hand over your creative assets, set a budget, and let Google's AI do the rest. The reality was messier. Advertisers lost control of where ads ran, which search queries triggered them, and whether the system was cannibalizing existing high-performing c

When click volume tanks, most advertisers start poking around in Google Ads looking for what broke. They tweak bids, fiddle with keywords, maybe pause a few underperformers. That's backwards. A click drop is a symptom. The actual problem usually lives on your website. Google Is Grading Your Website. Most Businesses Are Failing. Quality Score isn't some arbitrary number Google invented to annoy you. It's their way of telling you whether your landing page is doing its job. Thre

Last September, I wrote about OpenAI's $25 billion advertising bet . Back then, people asked if I was being dramatic. On January 16, OpenAI confirmed they're testing ads in ChatGPT for U.S. users on the free tier and the new $8/month Go subscription. Ads will appear below responses, labeled and separated from answers. Sam Altman posted on X the same day: "It is clear to us that a lot of people want to use a lot of AI and don't want to pay, so we are hopeful a business model l

The Say-Do Gap Every January, the prediction pieces roll in. CMOs, consultants, and academics tell us what matters for the year ahead. The 2026 consensus is clear: integrate brand and performance, build trust, stop working in silos. Solid advice. One problem: the data shows most marketing leaders aren't actually doing it. Here's where it gets interesting. McKinsey's State of Marketing Europe 2026 report ranked branding as the number one priority for marketing leaders. The in

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Google has just announced a slew of new features for their Performance Max campaigns. This is great news for advertisers who want to make...

When it comes to maximizing your marketing campaigns, one of the best ways to do so is by investing in pay-per-click (PPC) advertising....