Let me start with something most consultants won't tell you: 65% of contact information from online forms is wrong. And 57% of marketers are getting bad outcomes because they're misreading their data. So when someone promises you AI-powered personalization that actually works, here's what they're not saying: AI can't personalize chaos. It just makes the chaos faster and more expensive. This Is The Same Problem I Keep Seeing A while back, I told you AI won't fix your broken ma

Last week, I told you that your martech stack is probably broken—bad data, botched integrations, sales and marketing still fighting over lead definitions, and tools you're paying for but barely using. I promised to show you what happens when you layer AI on top of those problems before you fix them. Here's the data: A recent survey by Intermedia Global of 250 C-Suite professionals found that 24% of companies lost customers over the past year due to martech stack failures. 93%

AI Will Force a Rethink of the Marketing Technology Stack But Do This First I'm going to tell you something your martech vendors don't want you to hear: You're getting fleeced. Every week, I talk to mid-market CMOs who've spent six figures—sometimes seven—on marketing technology that's supposed to revolutionize their business. Two years later? They're using maybe a third of it, nobody trusts the data coming out of it, and they're locked into contracts they can't escape. Accor

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