Only 8% Of Companies Are Aligned I've spent 25 years in performance marketing. For at least 20 of those years, I've been having the same conversation with clients about sales and marketing alignment. The conversation hasn't changed. The data hasn't changed. The advice hasn't changed. And somehow, only 8% of companies have actually fixed the problem. 92% are about to learn what that costs when the old playbooks stop working altogether That's not a trend piece. That's an indict

Why Most CMOs Are Organizing Lists Instead of Driving Revenue Three forces are converging on your 2026 marketing budget: AI is fragmenting how buyers discover brands privacy regulations are shrinking your targeting options acquisition costs keep climbing The CMOs who thrive will be the ones who know their audiences deeply enough to reach them efficiently without relying on third-party data crutches. That requires segmentation. Real segmentation—not the kind where you slice an

An Analysis of the Data McKinsey just dropped their State of the Consumer 2025 report, and if you're in marketing, you need to pay attention. Not because it's telling us anything shocking—but because it's confirming what many of us have been watching unfold in real-time with actual data that C-suite executives might actually believe. The headline? The pandemic didn't just temporarily disrupt consumer behavior. It permanently rewired it. And if you're still waiting for things

Let me start with something most consultants won't tell you: 65% of contact information from online forms is wrong. And 57% of marketers are getting bad outcomes because they're misreading their data. So when someone promises you AI-powered personalization that actually works, here's what they're not saying: AI can't personalize chaos. It just makes the chaos faster and more expensive. This Is The Same Problem I Keep Seeing A while back, I told you AI won't fix your broken ma

Last week, I told you that your martech stack is probably broken—bad data, botched integrations, sales and marketing still fighting over lead definitions, and tools you're paying for but barely using. I promised to show you what happens when you layer AI on top of those problems before you fix them. Here's the data: A recent survey by Intermedia Global of 250 C-Suite professionals found that 24% of companies lost customers over the past year due to martech stack failures. 93%

AI Will Force a Rethink of the Marketing Technology Stack But Do This First I'm going to tell you something your martech vendors don't want you to hear: You're getting fleeced. Every week, I talk to mid-market CMOs who've spent six figures—sometimes seven—on marketing technology that's supposed to revolutionize their business. Two years later? They're using maybe a third of it, nobody trusts the data coming out of it, and they're locked into contracts they can't escape. Accor

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