I've written about broken attribution before. More than once. If you've been following along, you know my position: last-click measurement was always a simplification, AI amplifies whatever data infrastructure you feed it, and most mid-market businesses are optimizing against a distorted picture of reality before a single bid is placed. I'm not going to repeat all of that here. What I'm going to do is tell you what's actually changed recently, because Google just published a

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If you're not focusing more of your efforts on video marketing in your digital marketing plan for 2022, you're already behind the curve....