Why Your Google Ads Person Needs to Stop Acting Like It's 2015 Here's something I keep seeing with mid-market companies: you're paying someone to manage your Google Ads, but they're still using tactics from a decade ago. And when they try to run Performance Max campaigns? It's a disaster. Not because Performance Max doesn't work. It does, when handled correctly. But because they're bringing the wrong mindset to the table. Let me be clear upfront: Performance Max isn't always

It’s no secret that nowadays, the digital marketing landscape is constantly changing and what worked yesterday might not work tomorrow....