Google's new Merchant Center hub for agencies changes how your campaigns get monitored, your feed gets managed, and your performance gets protected — on both paid and organic. If you've ever managed Google Shopping campaigns for more than one client, you know the drill. Multiple logins. Multiple dashboards. A constant game of tab-switching just to figure out which account has a feed issue, which promotion didn't go live, and which client is quietly bleeding performance becaus

A new study just confirmed what the infrastructure has been hinting at for months. ChatGPT isn't discovering products through some proprietary AI reasoning engine. For its shopping carousel, it's pulling almost entirely from Google Shopping organic results. Eighty-three percent of carousel products traced back to Google's top 40 organic listings. Bing accounted for 11%. And of those Bing matches, only 70 products across the entire 43,000-product dataset were exclusive to Bing

When click volume tanks, most advertisers start poking around in Google Ads looking for what broke. They tweak bids, fiddle with keywords, maybe pause a few underperformers. That's backwards. A click drop is a symptom. The actual problem usually lives on your website. Google Is Grading Your Website. Most Businesses Are Failing. Quality Score isn't some arbitrary number Google invented to annoy you. It's their way of telling you whether your landing page is doing its job. Thre

Universal Commerce Protocol Google announced something at the National Retail Federation conference this weekend that deserves more attention than it's getting. They're calling it the Universal Commerce Protocol. It's an open-source standard designed to let AI agents handle shopping from start to finish; finding products, checking out, handling post-purchase questions, all within Google's ecosystem. Here's what that actually means and why it matters beyond retail. What Google