Universal Commerce Protocol Google announced something at the National Retail Federation conference this weekend that deserves more attention than it's getting. They're calling it the Universal Commerce Protocol. It's an open-source standard designed to let AI agents handle shopping from start to finish; finding products, checking out, handling post-purchase questions, all within Google's ecosystem. Here's what that actually means and why it matters beyond retail. What Google

Things are moving fast. Too fast to write something once and walk away. Back in September, I wrote about ChatGPT's Instant Checkout launch—Etsy sellers, the Agentic Commerce Protocol, and a promise about Shopify expansion. In that post, I said this was worth watching but not worth panicking over. Three months later, the landscape has already shifted. New retail partners, new features, and actual conversion data are forcing me to update what I told you then. The Conversion Num

Google rolled out major AI-powered shopping features starting in mid-2025, and they're reshaping how shoppers discover and purchase products. If you're running a product-based ecommerce business—whether you're selling direct to consumers or to other businesses—this isn't another tech trend you can ignore. The fundamental mechanics of product discovery and online commerce are changing. Here's what's happening and what it means for your business. What Google Launched Google's n

Do They Know About You? I'm watching something interesting happen right now across our client base. The businesses that are already running optimized campaigns are seeing strong conversion rates. The ones that are still "planning" or waiting for Black Friday to flip the switch? They're already losing ground. Here's the reality: North American consumers are entering this holiday season with their wallets open and their research complete. We're seeing data that shows 40% of sho

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