How to Actually Measure AI Search Visibility When Your SEO Dashboard Stops Telling the Whole Story Earlier this week I wrote about where AI search is headed in 2026. I ended with this promise: "Next up: How to actually measure AI visibility when your SEO dashboard stops telling the whole story." Here's what's actually happening in most marketing departments right now: Traffic is down. Rankings look... okay-ish. Your SEO team is doing all the right things. But something feels

What the First Real AEO Benchmarks Tell Us Conductor just released the first comprehensive Answer Engine Optimization benchmarking study—13,770 domains across 10 industries, analyzing 3.3 billion sessions and over 100 million AI citations. And here's what the data is screaming at us: We're not preparing for a 2026 problem. We're already in it. Most brands just haven't looked at the numbers yet. Gartner predicts traditional search engine volume will drop 25% by 2026 due to AI

Adobe announced they're acquiring Semrush for $1.9 billion. If you're using Semrush daily for keyword research, site audits, or competitive intel, you need to understand what typically happens when enterprise software giants acquire the nimble tools you rely on—not because of fear-mongering, but because there are predictable patterns here. Cut Through The Noise The official line is that this deal is about "brand visibility in an agentic AI era." Adobe's president warns that b

Let me start with something most consultants won't tell you: 65% of contact information from online forms is wrong. And 57% of marketers are getting bad outcomes because they're misreading their data. So when someone promises you AI-powered personalization that actually works, here's what they're not saying: AI can't personalize chaos. It just makes the chaos faster and more expensive. This Is The Same Problem I Keep Seeing A while back, I told you AI won't fix your broken ma

It’s been several months since Google released its new analytics platform Google Analytics 4 (GA4). You might be wondering what the...