How to Actually Measure AI Search Visibility When Your SEO Dashboard Stops Telling the Whole Story Earlier this week I wrote about where AI search is headed in 2026. I ended with this promise: "Next up: How to actually measure AI visibility when your SEO dashboard stops telling the whole story." Here's what's actually happening in most marketing departments right now: Traffic is down. Rankings look... okay-ish. Your SEO team is doing all the right things. But something feels

What the First Real AEO Benchmarks Tell Us Conductor just released the first comprehensive Answer Engine Optimization benchmarking study—13,770 domains across 10 industries, analyzing 3.3 billion sessions and over 100 million AI citations. And here's what the data is screaming at us: We're not preparing for a 2026 problem. We're already in it. Most brands just haven't looked at the numbers yet. Gartner predicts traditional search engine volume will drop 25% by 2026 due to AI

Are You Still Optimizing For 2023? The Invisibility Problem Here's what's driving marketers crazy right now: your SEO metrics look great on paper. Position 3 for a high-volume keyword. Rankings holding steady. CTR... wait, what happened to CTR? Oh right. The searcher got their answer in an AI-generated box before they ever scrolled down to where your listing lives. Your content might be informing that AI Overview. Your site might be the source. But if the user gets their answ

I got a call last week from a contractor who'd been in business for 15 years. Great reputation. Solid work. Loyal customers who referred him constantly. But his phone wasn't ringing like it used to. "I don't get it," he said. "Our reviews are great. Everyone says we do excellent work. Why aren't we getting calls?" So I did what I always do. I pulled out my phone and searched "eco-friendly contractor [his city]." His business? Nowhere. Not in the map pack. Not on page one. Not

Let me be blunt: if you think SEO is still simple and easy, you're living in 2010. The search landscape has fundamentally transformed into something far more complex and challenging than most marketers realize. Gone are the days when ranking in first position guaranteed the most traffic. Today's search engine results pages (SERPs) are complex ecosystems featuring over 40 different elements competing for user attention—and now, AI-powered answer engines are reshaping how peopl

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