Google and Apple announced a multiyear partnership this week that puts Google's Gemini AI at the core of Apple Intelligence, including a rebuilt Siri. Marketers need to understand what this means. The Deal Apple confirmed on January 12 that after evaluating its options, it determined Google's AI technology provides "the most capable foundation" for Apple Foundation Models. Reports suggest Apple will pay Google roughly $1 billion for access to Gemini technology. That's on top

The Say-Do Gap Every January, the prediction pieces roll in. CMOs, consultants, and academics tell us what matters for the year ahead. The 2026 consensus is clear: integrate brand and performance, build trust, stop working in silos. Solid advice. One problem: the data shows most marketing leaders aren't actually doing it. Here's where it gets interesting. McKinsey's State of Marketing Europe 2026 report ranked branding as the number one priority for marketing leaders. The in

Meanwhile, AI Search Results Are a Mess Google's Search team recently weighed in on the "GEO" conversation—that's Generative Engine Optimization, for those keeping score on marketing acronyms. Their advice? Stop chunking your content into bite-sized pieces for LLMs. Fair enough. But that guidance sidesteps a much bigger problem—and doesn't offer businesses much to work with. Here's the good news Unlike a year ago, you're not flying blind anymore. The tools to measure AI visib

We're heading into Q1, which means budget conversations are happening right now. Before you finalize spend on campaigns, content programs, or that shiny new martech platform, get the foundation right first. Your website excellence, your SEO, and your PPC form the base of your entire online presence. Everything else—social, email, ABM, events—builds on top of that foundation. If the base is shaky, nothing you stack on it will perform the way it should. And 2026 needs to be the

Things are moving fast. Too fast to write something once and walk away. Back in September, I wrote about ChatGPT's Instant Checkout launch—Etsy sellers, the Agentic Commerce Protocol, and a promise about Shopify expansion. In that post, I said this was worth watching but not worth panicking over. Three months later, the landscape has already shifted. New retail partners, new features, and actual conversion data are forcing me to update what I told you then. The Conversion Num

I'm reviewing Q1 budget proposals from marketing leaders right now, and I keep seeing the same pattern: they're still funding SEO like AI discovery isn't fundamentally changing how buyers find information. Here's what I'm seeing in the data: Organic traffic patterns are becoming less predictable for many businesses AI Overviews are appearing in search results Zero-click searches are increasing And the traffic drops your team is attributing to seasonality? I think many of thos

How to Actually Measure AI Search Visibility When Your SEO Dashboard Stops Telling the Whole Story Earlier this week I wrote about where AI search is headed in 2026. I ended with this promise: "Next up: How to actually measure AI visibility when your SEO dashboard stops telling the whole story." Here's what's actually happening in most marketing departments right now: Traffic is down. Rankings look... okay-ish. Your SEO team is doing all the right things. But something feels

What the First Real AEO Benchmarks Tell Us Conductor just released the first comprehensive Answer Engine Optimization benchmarking study—13,770 domains across 10 industries, analyzing 3.3 billion sessions and over 100 million AI citations. And here's what the data is screaming at us: We're not preparing for a 2026 problem. We're already in it. Most brands just haven't looked at the numbers yet. Gartner predicts traditional search engine volume will drop 25% by 2026 due to AI

Are You Still Optimizing For 2023? The Invisibility Problem Here's what's driving marketers crazy right now: your SEO metrics look great on paper. Position 3 for a high-volume keyword. Rankings holding steady. CTR... wait, what happened to CTR? Oh right. The searcher got their answer in an AI-generated box before they ever scrolled down to where your listing lives. Your content might be informing that AI Overview. Your site might be the source. But if the user gets their answ

I got a call last week from a contractor who'd been in business for 15 years. Great reputation. Solid work. Loyal customers who referred him constantly. But his phone wasn't ringing like it used to. "I don't get it," he said. "Our reviews are great. Everyone says we do excellent work. Why aren't we getting calls?" So I did what I always do. I pulled out my phone and searched "eco-friendly contractor [his city]." His business? Nowhere. Not in the map pack. Not on page one. Not

Let me be blunt: if you think SEO is still simple and easy, you're living in 2010. The search landscape has fundamentally transformed into something far more complex and challenging than most marketers realize. Gone are the days when ranking in first position guaranteed the most traffic. Today's search engine results pages (SERPs) are complex ecosystems featuring over 40 different elements competing for user attention—and now, AI-powered answer engines are reshaping how peopl

Adaptive SEO solutions Semantic search refers to the ability of search engines to better understand and respond to user queries by...

JavaScript is one of the fundamental coding languages used to build websites. It is a crucial factor when creating an eCommerce website....

As Google continues to roll out new updates and other search engines battle to be the top contender, SEO trends are always shifting. In...

Search engine optimization (SEO) and pay-per-click advertising are often thought of as individual and separate marketing strategies, but...

If you’re running an eCommerce site, then you know that  competition is fierce, and you need to do everything possible to optimize your...

Google Analytics 4 is set to replace Universal Analytics. If you're a marketer, it's important that you understand the changes and how...

If you're running a website that falls into the YMYL category, then it's important to make sure that your Google Expertise,...