Earned media was never just about awareness. Here's how to turn coverage into pipeline. Most mid-market businesses treat PR like a feel-good expense. You land a story, share it on LinkedIn, clip it for the quarterly report, and move on. Leadership nods. Nobody asks what it generated. Nobody asks because nobody knows how to find out. That's not a PR problem. That's a measurement problem. And it's costing you. 67% of CMOs say PR directly influences revenue growth over a three-y

Marketing spent the last fifteen years perfecting its ability to track attention. Impressions, reach, clicks, views, engagement rates. Agencies built dashboards that update in real time and reporting systems that can slice data seventeen different ways before breakfast. And somewhere along the way, people stopped asking whether any of it mattered. If you're a B2B executive looking at your marketing reports, you're probably seeing metrics that make your team look busy. What yo

Google has been tight-lipped about the specific ranking factors that it considers when evaluating a website for its EAT metric. However,...