An Analysis of the Data McKinsey just dropped their State of the Consumer 2025 report, and if you're in marketing, you need to pay attention. Not because it's telling us anything shocking—but because it's confirming what many of us have been watching unfold in real-time with actual data that C-suite executives might actually believe. The headline? The pandemic didn't just temporarily disrupt consumer behavior. It permanently rewired it. And if you're still waiting for things

Let me start with something most consultants won't tell you: 65% of contact information from online forms is wrong. And 57% of marketers are getting bad outcomes because they're misreading their data. So when someone promises you AI-powered personalization that actually works, here's what they're not saying: AI can't personalize chaos. It just makes the chaos faster and more expensive. This Is The Same Problem I Keep Seeing A while back, I told you AI won't fix your broken ma

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