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AI Can't Personalize Chaos: Why The Data Governance Problem Is Killing Marketing ROI
Let me start with something most consultants won't tell you: 65% of contact information from online forms is wrong. And 57% of marketers are getting bad outcomes because they're misreading their data. So when someone promises you AI-powered personalization that actually works, here's what they're not saying: AI can't personalize chaos. It just makes the chaos faster and more expensive. This Is The Same Problem I Keep Seeing A while back, I told you AI won't fix your broken ma

Heidi Schwende
Nov 184 min read
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Leveraging PPC Marketing Agencies to Drive Conversions
Leveraging PPC Marketing Agencies to Drive Conversions Leveraging PPC Marketing Agencies to Drive High Converting Traffic Among the...

Heidi Schwende
Aug 18, 20233 min read
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Essential eCommerce Website Features: How to Optimize Your Site
When it comes to eCommerce, there are a few essential features that your website must have in order to optimize your site and increase...

Heidi Schwende
Aug 8, 20222 min read
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Get Started with Enhanced Conversions on Google
Are you looking to set up Google's Enhanced Conversions? This feature can improve the accuracy of your conversion measurement and unlock...

Heidi Schwende
May 18, 20223 min read
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Are you measuring what matters most? An analytics model for success
Measurement should be your top strategic priority According to Google expert Ashley Cohen, Analytical Lead for Google, if you don’t take...

Heidi Schwende
Jan 26, 20213 min read
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