What the First Real AEO Benchmarks Tell Us Conductor just released the first comprehensive Answer Engine Optimization benchmarking study—13,770 domains across 10 industries, analyzing 3.3 billion sessions and over 100 million AI citations. And here's what the data is screaming at us: We're not preparing for a 2026 problem. We're already in it. Most brands just haven't looked at the numbers yet. Gartner predicts traditional search engine volume will drop 25% by 2026 due to AI

Just Build Trust That Actually Converts and It Will Happen Everyone's losing their minds about ChatGPT and how AI is "killing SEO." Meanwhile, I'm sitting here with 30 years in digital marketing watching business owners panic about the wrong things. Here's what's actually happening: Yes, AI tools are changing how people search. No, it's not the apocalypse the LinkedIn thought leaders want you to believe it is. And the solution isn't some expensive AI optimization service your

I had a VP of Marketing ask me last week if they should "pivot away from evergreen content" because of what's happening with AI search. I asked her three questions: How much of your traffic comes from informational search queries? Could someone get the same answer from five different sources? Does Google distribution drive conversions, or just vanity metrics? She paused. "I... don't actually know those numbers." That's the problem. Everyone's panicking about publishers losing

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