Universal Commerce Protocol Google announced something at the National Retail Federation conference this weekend that deserves more attention than it's getting. They're calling it the Universal Commerce Protocol. It's an open-source standard designed to let AI agents handle shopping from start to finish; finding products, checking out, handling post-purchase questions, all within Google's ecosystem. Here's what that actually means and why it matters beyond retail. What Google

Google rolled out major AI-powered shopping features starting in mid-2025, and they're reshaping how shoppers discover and purchase products. If you're running a product-based ecommerce business—whether you're selling direct to consumers or to other businesses—this isn't another tech trend you can ignore. The fundamental mechanics of product discovery and online commerce are changing. Here's what's happening and what it means for your business. What Google Launched Google's n

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