Only 8% Of Companies Are Aligned I've spent 25 years in performance marketing. For at least 20 of those years, I've been having the same conversation with clients about sales and marketing alignment. The conversation hasn't changed. The data hasn't changed. The advice hasn't changed. And somehow, only 8% of companies have actually fixed the problem. 92% are about to learn what that costs when the old playbooks stop working altogether That's not a trend piece. That's an indict

Let me start with something most consultants won't tell you: 65% of contact information from online forms is wrong. And 57% of marketers are getting bad outcomes because they're misreading their data. So when someone promises you AI-powered personalization that actually works, here's what they're not saying: AI can't personalize chaos. It just makes the chaos faster and more expensive. This Is The Same Problem I Keep Seeing A while back, I told you AI won't fix your broken ma

Google Ads is the most powerful, biggest, and most successful online advertising platform in the world. With its numerous features and...