The Say-Do Gap Every January, the prediction pieces roll in. CMOs, consultants, and academics tell us what matters for the year ahead. The 2026 consensus is clear: integrate brand and performance, build trust, stop working in silos. Solid advice. One problem: the data shows most marketing leaders aren't actually doing it. Here's where it gets interesting. McKinsey's State of Marketing Europe 2026 report ranked branding as the number one priority for marketing leaders. The in

Meanwhile, AI Search Results Are a Mess Google's Search team recently weighed in on the "GEO" conversation—that's Generative Engine Optimization, for those keeping score on marketing acronyms. Their advice? Stop chunking your content into bite-sized pieces for LLMs. Fair enough. But that guidance sidesteps a much bigger problem—and doesn't offer businesses much to work with. Here's the good news Unlike a year ago, you're not flying blind anymore. The tools to measure AI visib