top of page


5 Ways AI Makes Google Search Work Harder for Your Brand
AI isn’t just a buzzword anymore. It’s making Google Search smarter, and if you're not paying attention, you’re missing out on a massive...

Heidi Schwende
Aug 8, 20253 min read


Google Posts Just Got Easier: And It's Great For SEO
If you run a local business or manage marketing for a national brand with multiple locations, you’re going to want to check out the...

Heidi Schwende
Aug 6, 20253 min read


The Future of Advertising: Owned Media Networks
Advertising has changed dramatically in recent years. Consumers are fed up with irrelevant ads, costs are climbing, and privacy...

Heidi Schwende
Aug 4, 20255 min read


Google AI Max Ads: The Shift in Search Ads You Need to Know About
A New Era for Search Ads? Google is pushing the boundaries of search ads with something pretty different: AI Max ads. These aren’t your...

Heidi Schwende
Jul 31, 20253 min read


Amazon’s Exit from Google Shopping – What Does It Mean for Advertisers?
Amazon has just made a big move – they’ve completely pulled out of Google Shopping ad auctions. This shift is huge and could shake up the...

Heidi Schwende
Jul 28, 20252 min read


How AI-Powered Shopping Tools Can Help Your E-Commerce Business Thrive
As an e-commerce business owner, staying ahead of the competition means continuously evolving with the latest trends and technologies....

Heidi Schwende
Jul 25, 20253 min read


Navigating the New Era of Marketing: Aligning AI, Data, and Customer-Centric Strategies
Marketing is in the middle of a seismic shift. AI, data, and the customers you serve are rewriting the rules, and if you’re not adapting,...

Heidi Schwende
Jul 21, 20253 min read


Why AI Won't Replace SEO (And John Mueller Has Explained Why)
Hey there! I've been seeing this question pop up everywhere lately: Will AI eventually make SEO pointless? I get it - with all the AI...

Heidi Schwende
Jul 16, 20253 min read


Smart Budgeting: How to Get the Best ROI from SEO and PPC
Deciding how to allocate your marketing budget between SEO and PPC isn't just about gut feelings or following industry norms—it's about...

Heidi Schwende
Jul 7, 20253 min read


What Actually Gets Picked Up in Generative Search
So let’s talk about the thing everyone’s chasing right now: ranking in AI search. It’s no longer about just page-one results. Now we’ve...

Heidi Schwende
Jul 1, 20252 min read
bottom of page
