I got three panicked calls this morning. All from CMOs. All asking the same question: "Did you see what Google just did?" Yes. Yes, I did. As of October 13th, Google rolled out the biggest change to Search ads in years. The familiar "Ad" tag? Gone. Replaced with a "Sponsored" label. And here's the kicker—for the first time ever, users can now hide your ads with a single click. One button. That's all it takes to make your ad budget disappear. If you're not already thinking abo

I need to tell you about something that should make every CEO's blood run cold. A Fortune 500 company—household name—had their customer...

A new usability study on Google's AI Mode just landed, and if you're in the C-suite trying to figure out what this means for your...

I had a CMO tell me last week that their SEO strategy was "maxed out." They'd done the technical cleanup. Keywords were optimized....

Remember when buying something online meant opening Google, scrolling through a million search results, opening fifteen tabs, comparing...

So OpenAI just posted a job listing that should make every marketer pay attention. They're hiring someone to build advertising...

Here's what happened: The Web Marketing Association just named WSI the Top Agency for 2025. Third time in six years. Twelve new WebAwards...

I wanted to get to this before the 2026 calendar hits — because if you’re leading marketing and you haven’t already wrapped your head...

Why Perplexity's Comet and OpenAI's browser plans mean marketing as we know it is about to change—again Remember when the biggest browser...

Let me be blunt: I've held both titles, and there's a reason why boards are swapping out CMOs for CGOs faster than you can say...