Essential eCommerce Website Features: How to Optimize Your Site

When it comes to eCommerce, there are a few essential features that your website must have in order to optimize your site and increase sales. Here are 10 of the most important eCommerce website features and how you can improve them! Keep in mind that not every feature will be necessary for your business – it is important to tailor your site to fit your specific needs. However, these are some great tips to get you started with the help of a Chicago SEO consultant to fine-tune your strategy.

Site Search One of the most important eCommerce website features is a site search function. This allows customers to easily find what they are looking for on your website without having to click through every single page. Make sure that your site search is easy to use and located in a prominent place on your website. You may also want to consider adding filters so that customers can further refine their search results.

Easy Navigation User-friendly navigation ensures that customers should be able to easily find their way around your website without getting lost. Your navigation bar should be located in a prominent place on your website and include clear labels for each page. You may also want to consider adding drop-down menus to make it even easier. A footer menu/site map is incredibly useful for extra pages, so you don't crowd your main menu, and can help with SEO.

Product Reviews Want complete optimization for your site? Product reviews are a great way to build trust with potential customers and show them that your products are high-quality. Make sure to encourage customers to leave honest reviews. These can also help with SEO by increasing the number of keywords on your website.

FAQ For Products An FAQ page is a great way to provide more information about your products and answer common questions that customers may have. This can help to increase conversions by providing potential customers with the information they need to make a purchase. If you want to take it a step further, consider adding video reviews or product introduction.

Email Opt-In An email opt-in is a great way to stay in touch with customers and encourage them to come back to your website. This eCommerce website feature allows customers to sign up for your email list so that they can receive updates about new products, sales, and more. Make sure to offer an incentive for signing up, such as a discount code or free shipping.

Coupon Codes Coupon codes are a great way to encourage customers to shop with you again. This eCommerce website feature allows you to offer discounts and promotions to customers who make a purchase on your website. Coupon codes can also be used as part of an email marketing campaign to encourage customers to come back and shop for sale items or new arrivals.

Optimize Your Site with the Most Important eCommerce Features with the Help of WSI With the help of a Chicago SEO consultant like WSI, you can fine-tune your strategy and make sure that your website is optimized to increase sales and return business. If you're ready to begin implementing new features for your improved eCommerce website, book a free consultation with us.