Google Posts Just Got Easier: And It's Great For SEO

If you run a local business or manage marketing for a national brand with multiple locations, you’re going to want to check out the recent changes Google made to their Google Posts tool. The update, which rolled out last Friday (quietly, but it’s here), makes it easier than ever to share updates, promotions, and events right from your Google Business Profile.

So, What’s New?

Google made a few key changes that make the Google Posts tool a lot more user-friendly:

• Centralized Posts Hub: Instead of that old "Add Update" button, there’s now a central management screen. You can view and manage all your posts in one place, no matter how many locations you're juggling. This is a huge time-saver.

• Simplified Creation Process: Creating posts is now easier. Instead of multiple steps, everything’s streamlined into one screen where you can quickly create updates, events, or offers for your business or multiple locations.

• Better Post Management: You can now see key details for each post—like creation date, post type, and status—so tracking and making updates is much more efficient.

• Visual Tweaks: A few minor design updates were added to make the experience cleaner and more intuitive.

What Are Google Posts, Anyway?

Google Posts are a powerful tool for businesses. They let you post updates, offers, events, and other important information directly on your Google Business Profile. These posts show up on Google Search and Maps when someone looks for your business, making it an easy way to keep customers in the loop.

For multi-location businesses, this new interface is a game-changer. You can now manage posts across all your locations without jumping through hoops. It’s all in one dashboard, saving you time and effort.

What It Means For SEO

If you’re not already using Google Posts, this update makes it even more crucial to your SEO strategy. Why? Because these posts directly affect how visible your business is on Google Search and Maps. Google loves fresh, relevant content, and posting regular updates via Google Posts can help improve your rankings.

When your Google Business Profile is active and consistently updated with posts, it signals to Google that your business is engaged and up-to-date. This can give your business a boost in local search rankings. Plus, posts can drive clicks and engagement, which are key ranking factors in local SEO.

For multi-location businesses, this is even more important. Keeping all your locations’ posts updated and consistent across your Google Business Profiles helps create a stronger, more cohesive online presence.

Why Does This Matter?

If you’re a local business, or even a national business with multiple locations, Google Posts are a great way to get more attention and drive conversions. These posts can attract new customers and keep existing ones coming back. Now that it’s easier to manage posts across locations, you’ve got a streamlined way to make your local listings stand out.

Final Thoughts

This update to Google Posts is a much-needed improvement, especially for businesses managing multiple locations. The changes make it simpler to stay on top of updates, events, and offers that can drive more business your way. If you haven’t already, head to your Google Business Profile and check it out. It’s time to make the most of these updates and really get your business noticed on Google.

Give it a go—these updates are here to help you make a bigger impact with less effort!