Ways to Optimize Your eCommerce Site for Sales: Site Speed, Cross-Sells, and More

If you’re running an eCommerce site, then you know that  competition is fierce, and you need to do everything possible to optimize your site for sales. We've compiled some of the most important things to focus on, including eliminating intrusive pop-ups, improving your site search function, cross-sells, site speed, and much more. Keep these in mind as you work on eCommerce conversion optimization – they can make a big difference to your bottom line.

Use Pop-Ups Wisely Having pop-ups on your site can be a big help when you want to draw attention to something quickly. They can be used to promote a sale, offer a coupon code, or highlight new products. However, if they’re not used wisely, they can quickly become annoying and intrusive. The key is to make sure that the pop-ups are relevant and targeted to the right audience. For example, if you’re having a sale on women’s clothing, then you don’t want to show a pop-up for men’s shoes. You also want to make sure that the pop-ups are not appearing too frequently. If they are, people will quickly become annoyed and may leave your site altogether.

Improve Your Site Search If people can’t find what they’re looking for on your site, they’re not going to buy anything. That’s why it’s so important to have a good site search function. There are a few things you can do to improve your site search function. First, make sure that the search box is prominently displayed on every page of your site. Second, use relevant keywords and phrases to label your products. This will help people find what they’re looking for more easily. And third, make sure that the search results are relevant and organized in a way that makes sense. If you can make it easier for people to find what they’re looking for on your site, you’ll be more likely to make a sale.

Cross-Sell Relevancy When you’re selling products on your eCommerce site, it’s important to upsell and cross-sell relevant products. For example, if someone is buying a dress, you might want to cross-sell them a pair of shoes, a handbag or accessories. The key is to make sure that the products you’re upselling, and cross-selling are relevant to the product they’re already buying. If they’re not, then people are likely to leave your site in search of something more relevant.

Site Speed People are impatient. If your eCommerce site is taking too long to load, they’re likely to give up and go somewhere else. That’s why it’s so important to make sure your site is fast and responsive. There are a few things you can do to improve your site speed. First, make sure you’re using a good hosting service. Second, optimize your images for the web. And third, use caching to improve the performance of your site. A professional Chicago SEO services company like WSI can optimize your site speed for maximum results on an ongoing basis.

Drive Sales Quickly With eCommerce Conversion Optimization From WSIWSI is a leading Chicago SEO company with extensive experience in eCommerce conversion optimization. We can help you improve your site speed, use pop-ups effectively, improve your site search, and much more. Contact us today to learn more and book a consultation.