Google has just announced a slew of new features for their Performance Max campaigns. This is great news for advertisers who want to make...

If you’re running an eCommerce site, then you know that  competition is fierce, and you need to do everything possible to optimize your...

When it comes to eCommerce, there are a few essential features that your website must have in order to optimize your site and increase...

Google Analytics 4 is set to replace Universal Analytics. If you're a marketer, it's important that you understand the changes and how...

If you're looking to rank your YouTube videos higher in the search engine results pages (SERPs), then you need to optimize them for...

Search engine optimization (SEO) is a process that can be used to improve the visibility of a website or web page in search engine...

If you're running a website that falls into the YMYL category, then it's important to make sure that your Google Expertise,...

Google has been tight-lipped about the specific ranking factors that it considers when evaluating a website for its EAT metric. However,...

Are you looking to set up Google's Enhanced Conversions? This feature can improve the accuracy of your conversion measurement and unlock...

When you're running a paid search advertising campaign, it's important to understand the lifetime value of your customers. What is...