top of page


What A New AI Mode Study Actually Tells Us (And What It Doesn't)
A new usability study on Google's AI Mode just landed, and if you're in the C-suite trying to figure out what this means for your...

Heidi Schwende
Oct 78 min read
Â
Â


Why Digital PR Is the SEO Strategy Most Marketers Are Sleeping On
I had a CMO tell me last week that their SEO strategy was "maxed out." They'd done the technical cleanup. Keywords were optimized....

Heidi Schwende
Oct 64 min read
Â
Â


I Called OpenAI's $25B Bet Last Week. They Just Made Their Next Big Move.
Remember when buying something online meant opening Google, scrolling through a million search results, opening fifteen tabs, comparing...

Heidi Schwende
Sep 304 min read
Â
Â


OpenAI's $25 Billion Ad Bet Could Change Everything
So OpenAI just posted a job listing that should make every marketer pay attention. They're hiring someone to build advertising...

Heidi Schwende
Sep 264 min read
Â
Â


WSI's Third 'Top Agency' Win Just Validated Something Every Marketing Executive Should Know
Here's what happened: The Web Marketing Association just named WSI the Top Agency for 2025. Third time in six years. Twelve new WebAwards...

Heidi Schwende
Sep 233 min read
Â
Â


AI Changed the CMO Playbook — Are You Ready for 2026?
I wanted to get to this before the 2026 calendar hits — because if you’re leading marketing and you haven’t already wrapped your head...

Heidi Schwende
Sep 193 min read
Â
Â


The Browser Wars Are Back
Why Perplexity's Comet and OpenAI's browser plans mean marketing as we know it is about to change—again Remember when the biggest browser...

Heidi Schwende
Sep 174 min read
Â
Â


The Skills Gap That's Killing CMOs (And Why CGOs Are Taking Over)
Let me be blunt: I've held both titles, and there's a reason why boards are swapping out CMOs for CGOs faster than you can say...

Heidi Schwende
Sep 153 min read
Â
Â


Bad Marketing Is Everywhere (And It's Ruining Everything)
Bad Marketing is dying. And I'm here for it. Not because I hate marketing—I've spent my career in it. But because what we call...

Heidi Schwende
Sep 104 min read
Â
Â


Why Your Website Needs to Speak Machine (And How Structured Data Makes It Happen)
I just had a conversation with a client that's going to sound familiar. Their content team is cranking out blog posts. Their SEO is...

Heidi Schwende
Sep 95 min read
Â
Â
bottom of page

