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Winning the AI Search Game: SEO vs GEO - The New Rules of Digital Visibility
In my previous exploration of AI Search Fundamentals, I laid the groundwork for understanding how artificial intelligence is reshaping...

Heidi Schwende
Feb 63 min read
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Winning the AI Search Game: AI Search Fundamentals
Modern AI search engines have evolved beyond traditional keyword-based algorithms, incorporating sophisticated natural language...

Heidi Schwende
Feb 63 min read
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Digital Marketing in 2025: Game-Changing Trends You Can't Ignore
Hey there digital marketing enthusiasts! Something massive is happening in our industry, and I can't wait to share these game-changing...

Heidi Schwende
Feb 13 min read
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Google's Hidden Ad Control: How Advertisers Outsmarted the Platform's Own Limitations
Google reverses stance on Performance Max campaign controls A groundbreaking discovery has emerged that challenges long-held assumptions...

Heidi Schwende
Jan 312 min read
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DeepSeek AI: A Warning for Businesses
The warning about DeepSeek AI In a revealing new audit by NewsGuard, DeepSeek, the Chinese AI chatbot currently dominating App Store...

Heidi Schwende
Jan 303 min read
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Understanding Search Intent: The Key to Better SEO
Understanding Search Intent Search engine optimization isn't just about cramming your content with keywords anymore. One of the most...

Heidi Schwende
Jan 282 min read
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Performance Max 2025: Intelligent Digital Advertising Strategies
Performance Max Campaigns for 2025 The Evolving Landscape of Digital Marketing Performance Max has transformed from a simple advertising...

Heidi Schwende
Jan 231 min read
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The Power of Performance TV Advertising: A New Era of Measurable Results
Performance TV Ads Television advertising has entered a new age of precision and measurability. Gone are the days when TV ads were solely...

Heidi Schwende
Jan 212 min read
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The 4 Principles That Actually Matter in Modern Marketing
Cutting through the noise! Let's cut through the noise and talk about what really drives marketing success in 2025. Forget the buzzwords...

Heidi Schwende
Jan 172 min read
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AI Is Transforming Search: A 2025 Marketing Guide
Search Transformation in 2025 The search landscape is undergoing a dramatic transformation as users increasingly turn to generative AI...

Heidi Schwende
Jan 152 min read
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