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heidischwende
Jul 25, 20223 min read
Optimize Your YouTube Videos for Higher Rankings and Better Conversions: A YouTube SEO Checklist
If you're looking to rank your YouTube videos higher in the search engine results pages (SERPs), then you need to optimize them for...
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heidischwende
Jul 11, 20222 min read
The 3 Types of Keywords You Need to Optimize Your SEO for Growth and Performance Marketing
Search engine optimization (SEO) is a process that can be used to improve the visibility of a website or web page in search engine...
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heidischwende
Jun 14, 20223 min read
Improving Google EAT for Your YMYL Pages: Tips and Examples
If you're running a website that falls into the YMYL category, then it's important to make sure that your Google Expertise,...
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heidischwende
May 31, 20223 min read
What Factors Does Google Consider for Evaluating Expertise, Authoritativeness, and Trust (EAT)?
Google has been tight-lipped about the specific ranking factors that it considers when evaluating a website for its EAT metric. However,...
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heidischwende
May 18, 20223 min read
Get Started with Enhanced Conversions on Google
Are you looking to set up Google's Enhanced Conversions? This feature can improve the accuracy of your conversion measurement and unlock...
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heidischwende
May 12, 20223 min read
The Reasons You Should be Measuring Customer Lifetime Value for Paid Search Advertising Campaigns
When you're running a paid search advertising campaign, it's important to understand the lifetime value of your customers. What is...
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heidischwende
May 5, 20223 min read
Reasons Why You Might Have the Wrong Digital Marketing Services Team!
It’s no secret that the digital marketing landscape is constantly evolving, and the more technology is introduced to the landscape, the...
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heidischwende
Apr 24, 20222 min read
AI in Digital Marketing: The Future of Marketing Automation
AI is changing the future of digital marketing as we know it. AI has already started making its way into our digital lives in the form of...
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heidischwende
Apr 18, 20222 min read
Video Marketing in 2022: Why It’s So Important
If you're not focusing more of your efforts on video marketing in your digital marketing plan for 2022, you're already behind the curve....
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heidischwende
Apr 11, 20222 min read
Could Your PPC Campaigns Benefit from More Innovation?
It’s no secret that nowadays, the digital marketing landscape is constantly changing and what worked yesterday might not work tomorrow....
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